2013: The Year That Was

Time for the mandatory year-end post; reflecting on the past year, how my life has changed and how I plan to make my existence on this planet meaningful in the coming years, making that proverbial dent in the universe. I tried it before last year (2012: The Year That Was), and it really helps me make sense of my life and put it in context.

2013 has been one of the most eventful years of my life so far. It’s been more than 2 years since I moved to Delhi. Loving the “living alone” part of it a lot. I’ve never been more free and I have no social obligations/responsibilities here.


The year started on a very good note. It’d been a few months since I started working on hike. In January, I finally got the chance to implement one of my ideas, which turned out to be the best work I’d done in my 24 years on this planet. We saw explosive growth in the month of February, which made us the fastest growing Indian startup and one of the fastest growing internet startups globally.

We’ve been working on improving the product ever since, and have been able to mostly outwit the competition except for one big Goliath which we’ll crush, soon. 2014 is going to be the year of PURE PWNAGE. India is going to witness a massive mobile internet revolution in the coming years, and we’re going to be the ones leading it. Exciting times!

I’m now heading Growth at hike, and a few other initiatives, while dabbling in a lot of other stuff as well. The aim is to become the best “growth” guy in India, and soon the world.

For the most part, I’m never bored on this front, which always seemed like a near impossibility.


Life has been pretty exciting in the last year. My social life has mostly gone for a toss since I moved to Delhi, so this is mostly driven by work for now. I’ve made a few really good friends, but I’ve been trying to do most things solo, and I’ve liked doing that so far.

I’ve been able to travel only sparingly in 2013, which is not what I was expecting. There has been too much going on on the work front, but I don’t really regret it that much. We’re doing awesome shit. Explored most of Delhi in the last year. Went on a trip to Rishikesh in May with the hike team, and it was a lot of fun. Went on a trip across North India (Kulu – Manali – Kasol) with a friend in June. Kasol was awesome. Great experiences. *wink wink* Tried paragliding in Bir Billing. Awesome. I’ll likely complete a paragliding professional course and get an instructor certification sometime this year. Went to the NH7 weekender in Delhi — overrated. Went to NPC13 in Bangalore. Met and chatted with Nandan Nilekani and a lot of other people I really respect in person. Loved it.


Around the second half of December, I also went for a Vipassana course (inspired by Ben Casnocha). For those who don’t know, it’s one of the best and most efficient forms of meditation, free of all religious bullshit, and most of its underlying concepts are backed by science. For 10 days, you’ve to be completely silent, and just meditate. For those of us who suffer from borderline ADHD (apparently), it’s hard to sit still, focus and meditate, but it does give a lot of time for reflection. If you’re grappling with existentialism / absurdism, it might just help you figure out what you truly want to do in life. I’ll write more about my Vipassana experience soon.

Also started gymming in October, but due to an erratic travel schedule, and being the lazy fuck that I am, I haven’t been able to continue since the last 2 months. That’ll change. I used to think exercising is just a waste of time, but I did find that it makes me more efficient. I do cycle occasionally, need to do that a lot more.

Got into casual flings with a couple of girls this year, but didn’t have much time to work on those. They ended just as quickly as they started, and I don’t really regret them. Good while they lasted.


World domination – I’ve been planning to work on some of my own startup ideas since a long time. I’ve tried my hand at some small ideas while in college, but it’s about time to work on something big.

For now, I feel quite content working on something which will potentially become one of the biggest players in the Indian internet/mobile space in the next couple of years and eventually the biggest Indian product startup. The eventual goal is obviously much bigger. WORLD DOMINATION, madafakas!

Once we’ve made sure that’s the way it’s going to play out, and once I’ve hit the fuck-you money point, I’ll likely venture out on my own. I have to. That seems to be at least another year away though.

Getting my shit together – In the last year, I could feel retardation creeping into my brain; the feeling that I’m becoming more stupid with every passing day becoming more and more intense. It felt as if I’d stopped using it altogether and my learning curve has been much lower than my expectations. I’m getting pushed farther away from true genius. I’ve learned a lot in the last year, more than most people I know of, but then I also have much higher standards of personal growth than most people I know of.

I’ll start exercising regularly, and possibly even meditate as much as I can (at least 20 minutes a day; but it’s extremely hard to focus). I’m aiming to learn a ton of new stuff this year, more than I’ve learnt in the last 20. I’ve never had anyone I could call a mentor, ever in my life. Now, I think I do. That helps.

Experiences, not things“The things you own end up owning you“

In the last year, I’ve transitioned to a very minimalistic lifestyle. I have drastically reduced the number of materially possessions I have. I can pack everything I own in a bag and move wherever I want to in a day if I want to. “Don’t have anything in your life you can’t walk away from”

Travel more – I’ll be travelling a lot more this year. I’ve hardly explored the world in my life so far, and I need to get every country off my list before I die. That’s another reason I need to get to fuck-you money as soon as possible. I plan to do at least one small trip every month, and a big one every quarter. Kasol again, Ladakh, and two backpacking trips across Nepal and Bhutan for sure. Most likely Goa too. I need to explore all of India in the next 2 years. Bungee jumping, sky diving, scuba diving, <insert other cool shit>, solo trips and much more.

I also really want to go to Burning Man and TomorrowLand. US and Europe. It might be a massive hit to my pocket, so let’s see how that goes.

Read more – I read. A lot. Mostly non-fiction, biographies of people that inspire me. In the last year, I’ve hardly read 20 books. This year, I’m aiming for one a week, more than 50 in all. Reading awesome stuff makes me happier than most other things. I’ll also watch more movies – the really good ones, at least one every two days. It helps me unwind, and it’s about time I crossed the complete IMDB Top 250 off my list. I’m currently at 92/250.

Live more – Most people don’t live, they just exist. I will start living life to the fullest. No fear. Go big or go home. Going big requires a mix of hard work, luck, and genius. But sometimes it’s just a numbers game. I’ll be taking more shots. I’ll be experimenting a lot more; trying to find my true calling. I suspect there will be many.

Most people won’t. I will.

“The two most important days in your life are the day you are born and the day you find out why.”

I finally know the “why”, I think. It’s time to go big or go home. Soon.

Most people work in jobs they hate, to buy things they don’t need, to impress people they don’t like. I never will.

2014. The year of not giving a fuck about any of the shit that doesn’t matter, and betting everything on the stuff that does.

Snapchat’s Biggest Mistake: Rejecting Facebook’s $3 Billion Offer?

Context: Facebook recently tried to acquire Snapchat, the latest teenage app craze which is experiencing explosive growth for $3 billion. That’s roughly thrice the $1 billion prize tag for which it acquired Instagram last year (which had roughly 30M users then, and has since grown to more than 150M users).

Snapchat declined the offer, and is apparently trying to raise more money at a higher valuation (Tencent, the Chinese giant is trying to invest $200M at a $4 billion valuation)

There has been a massive debate on whether Snapchat should’ve sold out to Facebook or not.

My 2 cents: It should have. Here’s why.

No Social Graph Lock-in

On the web, you could have a significant network lock-in once you gained critical mass. No one can replace Facebook on the web very easily because no one on the web can create your social graph for you again with no effort from you, and once you have all your friends on Facebook, you’re not going to make much of an effort to recreate it again unless there is something very compelling.

On mobile, for the new breed of messaging and social apps, the phone book is the social graph. This not only reduces the barrier to entry significantly, but also kind of nullifies the advantages that used to come with network effects. Once your app has had some initial traction, for every new user that comes in, the app will automatically connect him with friends on his phone book who is already using the app.

No History

For you as a user to go back to a social network/app, you need either one of two things there.
1. Friends (your friends should be on the network) so you’d think twice before moving away from it.
2. History (you should have a lot of content on the network) so there is a shifting cost if you decide to move on.

On Snapchat, you have neither. If you do decide to move on to a new popular app, you’ll find your friends there because the new app will likely leverage your phone book to quickly create a social graph for you.

And because the ephemerality of the app – self destructing messages – is its key defining feature, it cannot have a history.

Without these two, it becomes much easier for any user to ditch Snapchat for the next cool app than it is to ditch something like Facebook into which a user’s whole identity and network is tied in.

Snapchat is trying to create history for its users, adding some stickiness to its app, with features like Snapchat Stories, but it might never work because the reason its core audience loves Snapchat is because they don’t want to deal with the pressure of maintaining a social history.

Fickle-Minded Teens

Teens are too fickle-minded and their behavior too capricious. You never know what they’ll like next. Right now, it seems to be exploding, ephemeral messaging (Snapchat), but just some months ago, it was a persistent image-focused social network with a social feedback mechanism (Instagram), and before that, Twitter and Facebook.

The rate of disruption in the mobile space is really fast because of reasons I already mentioned (no social graph lock-in, fickle-minded teens who make it hard to predict what the next big thing is). Just a year ago, no one could’ve seen Snapchat coming and possibly displacing Facebook/Instagram as the ‘cool’ private messaging app for teenagers. 6 months from now, who’s to say that Snapchat won’t be replaced by some completely new app?

Tencent’s Pony Ma put it across perfectly when he said: “I’m facing a crisis in this industry. Young people, the things they like on the Internet, increasingly I don’t understand it. This is my biggest worry.”

And it’s not just Pony Ma, it’s just incredibly difficult to understand what the next big thing will be in the hotly contested mobile social/messaging space. If I had to bet, I’d wager that Snapchat is likely not going to be the one to bring the next big product innovation which clicks with the teens.

Snapchat is peaking?

In hindsight, it seems to be clear that Instagram saw a massive growth spurt right after it sold out to Facebook, and if it had just held out a bit more, it could possibly have had a much higher valuation.

Snapchat is apparently at 5M monthly active users (or 26M depending on who you believe), so there is still room for growth. But most of the potential growth has already been factored into the $3B offer from Facebook.

Snapchat may or may not have peaked, but at a $4B valuation in less than 2 years, with no other information at my disposal, I’d hazard the guess that it possibly has.

By rejecting Facebook’s $3 billion bid, Snapchat has effectively positioned itself for an IPO some years down the line. There are hardly many other players who would be able to pony up more than what Facebook offered – possibly Google, Apple, Microsoft, Amazon (or Line or Tencent). My perception is that Snapchat’s founders (who’ve partially cashed out and hence have no pressure to make some immediate money) and its VCs are not going to settle for a valuation less than $5-6 billion now, and if they do get the rumored Tencent $200M investment at a $4B valuation, they’re not going to settle for anything less than a $15-$20 billion IPO after 2-3 years.

To go public, it’ll have to demonstrate significant revenue potential by then, assuming it’ll still be as hot as it is now.

That’s quite unlikely given that most ways in which it could potentially monetize would destroy the very reason why its users love Snapchat – extremely private, ephemeral messaging. Instagram has seen a massive backlash following its bid to monetize, with corporate accounts being bashed by its loyal users. Snapchat’s user base will likely revolt even more.

High levels of engagement don’t always mean that it’ll be monetized with the same level of success. The very reason for the former might be the reason why the latter may never work out. And given that Snapchat has no real lock-in (social graph or history), if users do get pissed, there isn’t much of an exit barrier for them; they could very well move on to some other app which in a bid to grow aggressively, wouldn’t be monetizing then.

Having said that, it’s very likely that Snapchat’s founders have some strategy in mind, and have definitely thought about all of this.

When Facebook declined Yahoo’s $1B offer back in 2006, it turned some heads, but it turned out to be the right call. For reasons I’ve mentioned above, I believe that Snapchat made the wrong call by rejecting Facebook’s generous offer.

I may be wrong.

Moneyball & Growth Hacking

Loved the book. Loved the movie. Loved Moneyball for Startups.

Love the concept, and how it relates to value investing.

Lately, I’ve been thinking how Moneyball applies to growth hacking as well.

Billy Beane got Oakland Athletics, a baseball team with no money, and used whatever little budget he had to buy undervalued players who traditional scouting methods didn’t/couldn’t value.

Similarly, in most startups, you don’t really have much of a growth/marketing budget. All you have is a product you believe in; something you think will click with the users, once they experience it. So once you nail down distribution, that coupled with a great product should be good enough to propel you to critical mass, and become the next Facebook.

The only problem with that is distribution is very hard to get right.

“Distribution is the biggest problem faced by every product/startup” – Peter Thiel

Chances are, there will be at least 10 competitors in the space already, most of them with deeper pockets, access to better distribution channels and 10 times the marketing budgets that you have.

If you do the traditional thing — things that’ve worked in the past, things which everyone already knows about — you’ve already lost the game before you even started playing. So instead of playing the game, you change it entirely and try to dominate it before anyone else has a clue what’s happening, and by the time they do, you’ve hopefully already beaten them at it.

What you need is just a few big wins to achieve massive growth, engage the users with an awesome product, and once you hit that critical mass, the inherent virality of the app triggers a self perpetuating growth cycle. (At least for any social app with a viral component.)

“If you cannot outspend them, outsmart them.”

That’s really what growth hacking is all about. Finding under explored channels for distribution, exploiting them as much as you can, before the world catches on and everyone starts doing it.

Take the example of the Oakland Athletics — once other teams caught on to what they were doing right and started investing in sabermetrics, they lost their edge and went back to the bottom of the table.

So once you experiment with a new distribution channel, and it seems to be working, go all out, make a big bet, and try to milk it completely before others catch on. Once it’s out in the open, keep at it until the cost of acquiring new users make sense, but in most cases, your competition will flood the channel and drive up costs. That’s when you ditch that channel, let your competition slug it out, and move on to make your next big bet — on something new.

If you get even a couple of these big distribution bets right and have a great product, you’ll have navigated your way to product-market fit, your next round of funding, and possibly critical mass, all of which increase your chances of winning your space by an order of magnitude.

At hike, we’re doing the same. We’re in a highly competitive space with almost all competitors having a few years on us, millions of users, and much deeper pockets.

In the last couple months, we’ve made some big bets, which have worked quite well for us. We recently hit 5M users in just 4 months, to become the fastest growing Indian startup. We’re gearing up to take it to the next level; make more big, audacious bets on completely new distribution channels. If any of those work, we’ll be one of the biggest players in our space soon.

2012: The Year That Was

2012 was roughly the 24th year of my life. Not my best, but a very eventful one nevertheless.

A boring start…

It’d been more than a year since I graduated from college in late 2010. Almost six months since I left that “stable” job at DoucheBigCo #1 and narrowly escaped the “MBA” clusterfuck to join a startup. Moved to Delhi. Delhi has been good. A bit boring though.

Things get exciting…

Did some awesome work at Startup #1. Led the team in India. Had fun. Realized how screwed up the education scene in India is when we started hiring. Glad about recent life choices. Made some decent money through bonuses, freelancing and doing random shit. Fuck-you money levels reach 0.27%.

Shit happens…

Had to appear for the CFA L2 exam. Didn’t really care. Had a bout of jaundice. Didn’t give a shit about that either. Mostly bored. Realized priorities in life.

Shift in focus. Asked out a really awesome, cute and intelligent girl that I liked a lot. Worked on that. Brief signs of hope and happiness. Didn’t work out in the end. Worth it though. Trough of sorrow.

It’s funny how many parallels can be drawn between startups and life.

Gotye’s Somebody That I Used To Know on continuous loop for a week. Got over it. Reconnected with a lot of old friends. Re-evaluation of life choices.

Screw it, let’s do it?

Time to work on my own startup. Quit Startup #1.

Idea in place. Vision in place.

Time to become a billionaire. Time for world domination. Time to get back in the game. Time to nut up or shut the fuck up.

Avengers, assemble!

Didn’t work out. FUCK! Failed to assemble my A-team.

Startup life lesson: Finding the right team is tougher than trying to get Scarlett Johansson to date you.

Because however shitty your post is, having Scarlett Johansson’s picture always helps.

Tried joining an NGO. Argued about how they should go for scalable, big-impact stuff instead of the idealistic crap they do. Rejected. Tried joining a startup accelerator program. Shitty resume and track record, low experience, too early, too much competition. Rejected.

Trough of sorrow part deux.

Getting back…

Connected with some awesome people in the startup community. Discovered another startup planning to do something related to my big idea. Interview. Big pitch. Worked out.

New beginnings…

New role. Interesting work. Moved to Gurgaon. Met one of the greatest Indian entrepreneurs. Attended #NPC in India. Met some brilliant people. Further connected with the Indian startup community. Inspired.

First international vacation to Thailand with friends after years. Good times.

Cut to present…

Working on something awesome at Startup #2. Something massive. Time to go big or go home. You’ll know soon.

The way ahead…

If/when my current gig ends, I’ll have worked in every major area I’m interested in -technology, finance, growth, strategy, marketing, internet/mobile products etc.

In 2013, I’ll definitely start working on my big idea. One way or the other. In my own startup or someone else’s. Probably the latter. Hopefully the former.

2013 to-do:

  • Fuck-you money [unlock achievement]
  • Work on my idea/startup.
  • Travel more. India. World.
  • Read more. Movies less.
  • Music more. Internet less.
  • Experiences, not things.
  • Don’t get bored.

On Growth Hacking

Setting aside my plans for world domination temporarily, I’ve started working as a Growth Hacker at one of India’s leading consumer mobile app startups for a couple of months now. We’re working in the social messaging domain, and we hope to be one of the biggest “Made in India” success stories on the global internet/mobile product startup scene.

We are still an early stage startup, but you’ll be hearing about us a lot in the coming months. We’ll be launching soon, and I’ll be updating the blog again when we hit a million users. Just to gloat a bit, but more importantly, to share my experiences about growth hacking — trying to achieve hockey-stick hyper growth in a highly crowded space with not much more than a vastly superior product which blows away the competition and a few ideas (which I hope work out).

So what is growth hacking? In one word, it’s awesome. In a few more words, it’s one of the coolest things one can ever do. (Especially for quasi-megalomaniacal people who make plans for world domination when they’re bored. And this is coming from a guy who hates working for the most part.)

More on Growth Hacking:

Growth Hacker is the new VP Marketing

You Don’t Need a Growth Hacker

Defining A Growth Hacker: Three Common Characteristics

5 Ways Growth Hackers Changed Marketing

Growth Is Not A Marketing Strategy

But a million is not what I’m aiming for. Because a million users isn’t cool. You know what’s cool? A billion fucking users.

PS: Always wanted to use that line. It’s so awesome.